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About
About Creative Visual Studio
Creative Visual Studio helps organizations transform information into insight, and insight into action.
Evolving Purpose, Expanding Impact
A journey of purpose. A legacy of impact.
Creative Visual Studio is the latest chapter in a longer arc — from helping individuals make better choices, to strengthening communities, to building a studio that turns insight into impact.
Measuring Up began in 2007 as a customer satisfaction and performance measurement initiative. MU360 carries that lineage forward as a modern customer intelligence system — combining the original Measuring Up commitment to practical feedback with today's data, AI, and strategic analysis tools.
Mission
We believe the bottleneck isn't data. It's understanding.
Organizations are not short on information. They are short on a clear, shared way to understand what matters, decide what comes next, tell the story with confidence, and create meaningful impact.
We work the way a good studio should — analytically rigorous, creatively fluent, and genuinely human. No hype, no jargon for its own sake. Just careful thinking applied to real problems.
Framework
Four disciplines, one arc.
Everything we do maps to a single path — from understanding to impact. Together, these disciplines create a complete pathway from seeing what is happening to acting with purpose.
Understand
Know what is happening.
MU360
Navigate
Know what to do next.
Compass
Share
Tell the story that matters.
Belliniandkors
Engage
Create meaningful impact.
The FiftyOne Project
Team
The people behind the studio.
Dustin Craig
Founder
Founder of Creative Visual Studio, where years of customer experience measurement, business intelligence, and ecommerce work became the foundation for MU360 and the studio's framework.
Tony Craig
Strategic Advisor
Strategic Advisor to the studio, bringing seasoned perspective to measurement, business strategy, assessments, and the Compass advisory practice.
Jennifer Sabour
Lead Storyteller
Lead Storyteller for Belliniandkors, shaping the narratives and partnerships that connect people, places, and ideas.
Let's turn your insight into impact.
If the way we think resonates, the best next step is a short intake. Tell us about your organization and we'll take it from there.