Five Levels, One System
Each level builds on the last.
Greater clarity, stronger decisions, measurable impact — every plan draws on the same RCTI intelligence, scaled to where your organization is today.
Published base pricing is for one location unless otherwise noted. Additional locations may affect final pricing.
Plans & Pricing
Compare Plans — Which Is Best For You?
Use the table below to compare starting points, deliverables, timelines, and next steps. Base pricing is shown for one location; larger or multi-location deployments may require additional location pricing or custom scoping.
| Plan | Baseline$499one-time | Benchmark$999one-time | Most PopularPulse$2,999per year | Pro$2,999one-time | Pro+$4,999one-time |
|---|---|---|---|---|---|
| Ideal For | A single business wanting a first, honest read on its customer experience. | Organizations that want to see how they compare against peers and category norms. | Teams that need to track RCTI continuously and act on it month over month. | Multi-location or growth-stage organizations needing a deep, strategic analysis. | Complex or multi-brand organizations needing the full engagement and advisory. |
| Deliverables | RCTI snapshot report · top findings · priority recommendations. | Everything in Baseline · competitive benchmarking · category comparison. | Live RCTI dashboard · monthly updates · trend tracking · recurring check-ins. | Full RCTI audit · multi-location analysis · roadmap · executive readout. | Everything in Pro · custom research · stakeholder workshops · ongoing advisory. |
| Timeline | ~1–2 weeks | ~2–3 weeks | Ongoing · monthly cadence | ~4–6 weeks | ~6–8 weeks + ongoing |
| Recommended Next Step | Start with Baseline | Add Benchmark | Begin a Pulse | Scope a Pro | Discuss Pro+ |
Not sure which fits? Most begin with a Baseline or Benchmark, then expand into Pulse for ongoing monitoring. A discovery conversation makes the choice obvious.
Pulse is designed for organizations ready for ongoing monitoring. If you are new to MU360, we may recommend starting with Baseline or Benchmark first.
Multi-Location & Custom Packages
Published MU360 pricing is base pricing for one location unless otherwise noted. Additional locations are priced according to location count, reporting needs, onboarding complexity, and data access. Agency, association, franchise, and enterprise packages are available by consultation.
Location Pricing
Estimate additional location pricing.
Base pricing starts with one location. Use this estimator to understand how additional brands and locations may affect final pricing.
Location Pricing
Additional location estimator
Choose a service level, then enter brands and locations to estimate expanded-scope pricing.
Estimated expanded-scope price
$499one-time
Baseline · one-time · 1 location
This is an estimate. Final pricing may vary based on number of locations, scope, data access, reporting cadence, and implementation needs. Estimator is for planning purposes only; final pricing is confirmed during discovery.
Questions
Before you choose a plan.
Which plan should we start with?
Begin with a Baseline or Benchmark if you need a clear first read, then expand into Pulse when you are ready for ongoing monitoring. A short discovery conversation makes the right starting point clear.
What's the difference between a one-time plan and Pulse?
Baseline, Benchmark, Pro, and Pro+ are one-time engagements with a defined deliverable and timeline. Pulse is ongoing — a live RCTI dashboard with monthly updates and check-ins.
Can we upgrade later?
Yes. Plans are starting points, not contracts. Begin with Baseline or Benchmark, then move into Pulse or a Pro engagement when the need is clear.
How do we get started?
Share a few details through Start Here, and we'll recommend the right plan in a discovery conversation.
Do the listed prices apply to larger organizations?
Published MU360 pricing is base pricing for one location unless otherwise noted. Additional locations, agency packages, associations, franchise systems, enterprise organizations, and larger multi-location deployments are scoped based on complexity, reporting needs, onboarding, data access, and advisory support.
Schedule a Discovery Conversation
Tell us a little about your organization and we'll recommend the right plan — no pressure, no obligation. The fastest way to start is the Start Here intake.